Margo Glycerine TVC:
Jyothy Laboratories launched a glycerine variant in Bengal market during winter. We shot the film in Serbia
in natural environment while keeping the Indian sensibilities in mind, like showing moderate winters, not very European cues to the wardrobe of models, etc. Along with the goodness of 1000 neem leaves we had to establish glycerine as the ingredient story for this TVC. I set up the entire visual language
for the film and the end result was as close to the story board presented.
